So long Motor City Bowl, hello Pizza Bowl!
Bowl officials announced what had been a rumor for a few weeks now -- the Motor City Bowl will now be known as the Little Caesars Pizza Bowl.
The bowl was looking for a new sponsor, considering old sponsors General Motors and Chrysler have reorganized under bankruptcy protection. So with Little Caesars' headquarters being in Detroit and the fourth-largest pizza chain marking their 50th anniversary, it was a natural fit.
"I’m a life-long sports fan," said Michael Ilitch, co-founder and chairman, Little Caesar Enterprises, Inc. "This bowl is a great opportunity to provide a fun experience for families and college football fans, while supporting college athletics. And what food goes better with football than Little Caesars pizza?”
Everything else remains the same, the game is on Dec. 26 at 1 p.m. at Ford Field and will feature the MAC Champion vs. a team from the Big Ten.